Google loves to make news in the SEO world, for good or for bad. This latest news has SEO professionals and website owners alike crying fowl. Google has decided to use a secure server (https://) to run their searches for any user that is signed into their Google account and they do a Google search.
What this means is that if a website visitor comes to my website through a Google search and they happened to be signed into their Google account when they did the search, Google is not going to pass any information about that user to my analytics program.
So all visitors to my or your website that come from a Google search while they are signed into Google we will have no information on them. We won’t know what key phrase they searched, what browser they used, what part of the world they are in etc.
In reality this news doesn’t change much about how we go about optimizing our websites. We still want to try to get all the right SEO pieces in place and our rankings will still increase. Where this change can have its real effect is knowing how well certain key phrases are converting on your website.
Google will still pass all of the data on searches done by people not signed in, which is the majority, so you will still have a lot of good data to work with. It seems as though they want to increase the usage of their webmaster tools because they say they will give you some of the blocked user information their albeit very limited.
In conclusion, this change of Google shouldn’t get you too worried about your own SEO. Keep doing proper SEO and your rankings, traffic and earnings will all increase.
0 comments:
Post a Comment